37 Magazine
Sol Romero has always lived between worlds. Born in Mexico City to Mexican and Swiss heritage, her life has unfolded across borders; Europe and the Americas, languages and cultures, soundstages and recording studios, public visibility and private study. Known for screen credits ranging from Casino Royale to The Legend of Zorro, Edge of Darkness, and Memory, Romero now finds herself in a quieter, more elemental space, one defined not by performance but by composition.
Over the past year, Romero has studied perfumery with the same discipline she brings to all her crafts. She completed formal training and earned her certification with distinction, not as a vanity pursuit, but as preparation for building something entirely her own. The milestone marks the beginning of Solveig Romero, a fragrance house still in its earliest, most honest stage. There is no campaign yet, no finished bottle or polished launch narrative. Instead, there are raw materials and early formulas developed with perfume houses in Switzerland and Bulgaria, including a custom vanilla ingredient created exclusively for her.
Her first scent, Bláth and Drithleóg, has been shared quietly among friends: a soft, warm fragrance built around vanilla and coconut, carrying a subtle “Hecho en México” signature that will run through the entire line. “I love how I’m able to share my emotions through my fragrances and scents. It’s a part of me. I’ve always been a very creative person, so being able to do it through scents is another way that I can express myself, which makes me incredibly grateful.”
It’s an unusually unpolished moment, and that is precisely the point. Romero’s fragrance project is built on study, patience, and cultural movement. Living between Switzerland and Los Angeles with her husband, director Martin Campbell, she is shaping a line that reflects where she comes from and what she has learned, a perfume house still finding its form, but already rooted in craft rather than spectacle.
Your life is split between Mexico and Switzerland. How does that duality shape the personality of the Solveig Romero line?
It shapes the work in a very natural way, because it’s just who I am. Both cultures live in me — the joy, spontaneity, and openness of Mexico, and the precision and discipline that feel very Swiss. When I’m working with perfume, I want everything to be exact, sometimes almost obsessively so. It can be a little annoying (laughs), but it’s part of the process.
With “Hecho en México” being such a core part of your identity, what does that mean to you personally, and why is it important to the Solveig Romero brand?
I don’t think it’s something I could ever separate from the work, it’s simply who I am. I was born in Mexico and spent almost all of my life there, so it’s deeply rooted in me. I’m grateful that it’s such a strong part of my identity, and that it can exist honestly within this brand. “Hecho en México” isn’t a marketing idea for me; it’s a source of pride, memory, and perspective. Bringing that into Solveig Romero feels natural, and it’s something I carry with a lot of respect.
You also work with perfume houses in Switzerland and Bulgaria, including exclusive access to certain ingredients like your custom vanilla. How does this international production process elevate your formulas?
My hero fragrance, Bláth and Drithleóg, is inspired by vanilla! I love vanilla, which is a prominent in this fragrance. Anything that is very creamy and vanilla-ish is something I’m interested in and which would love to have lingering around me throughout the day. I think it opens my horizons and allows me to utilize more approaches to the development of my fragrances. It was actually thanks to my instructor that I was able to learn how to make my own vanilla so that I can create even more things with varying vanilla scents.
Art is important to you, including your daughter Elina’s work, which you’ll be incorporating into the branding. How do emotion and creativity guide what you create in scent for Solveig Romero?
Yes, I’m excited about working with Elina’s art and incorporating it into the brand. In terms of guiding the creativity, I can’t change who I am, so if I feel an emotion or something I want to create, or I have something in my mind that I want to project through art or through my love of scents, I use it as part of the creative process.
You’ve mentioned that your aesthetic is soft, elegant, and almost velvet-like. How would you describe the signature feeling you want every Solveig Romero perfume to give?
Firstly, I want people, when they wear it, to just feel happy. To have an emotions or memories tied to it while, and that they’re wrapped in something special. Not just at the beginning, not after thirty minutes, but after hours. Something that lasts the entire day or evening that accompanies them wherever they go and makes them feel confident and amazing.
Your fragrance project isn’t built on celebrity gloss or instant scale. Why was it important for you to approach it differently?
I think there are a lot of figures who are great at business doing this. And to be honest, I am not a very good businesswoman. But I love to create. And I love to make people happy. I think those two things are what make me different from other professionals. I really love to make people happy, and I have a genuine and deep love of scents. I love smelling things that alter you, your day, and that put you in an entirely different mood.
Now that you can give samples and begin development toward your first official launch, what’s next for the Solveig Romero brand in the coming months?
I think there will be a lot of work, continued creation and development of the brand, with the hope that people when they have the chance to experience it, will love it. And that it will make them happy.
- Publication: 37 Magazine
- Editor-In-Chief: Jamee Beth Livingston
- Photography: Marina Burhalter
- Publicist: Rick Krusky, MWPR Inc
